BASF launches NEOPOR EPS website for North America

BASF launches Neopor® EPS website in North America
More information, organized for the convenience of customers
FLORHAM PARK, NJ, July 7, 2010 – BASF announced a new website for its Neopor® expandable polystyrene (EPS), a forward-looking solution to improve insulation in newly built and renovated buildings. The result is a more robust Internet resource that makes it easier for customers to learn about Neopor’s ability to improve a building’s insulation performance.  Neopor is silvery grey in color because it contains graphite that considerably increases insulation performance.
The new website has been especially designed for the North American market and its content offers an increased value to BASF’s customers.  The features of the site, www.neopor.basf.us include:
A literature section that contains product specifications and regulatory information, along with downloadable information, such as insulation investment payback, technical data sheets, MSDS data, application profiles and brochures;
A spotlight on the latest building success stories and links to customers showcasing their use of Neopor in commercial applications;

• An expanded marketing section describing the properties and versatility of BASF’s Neopor demonstrating how it adds value in building and construction applications;
• An online customer information service that puts users in touch with a BASF Customer Relationship Specialist, a single point of contact for answers to many common questions

“Our objective is to provide a comprehensive and user-friendly online resource that will enable our customers and users of our product to find the information they need quickly and easily,” said Aaron Wood, Marketing Manager at BASF. “The site delivers an important, value-added capability for our customers by saving them time and giving them instant access to a wealth of information about our products and services and about the marketplace.”.
The Neopor site is open to all users and requires no registration to receive non-secure information. Customer account information and other secure data are protected with advanced safeguard measures.
BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.us.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

For more information, contact:
Kathy Dennis
BASF Corporation
Tel: (973) 245-6288
E-mail: Kathy.dennis@basf.com